TheAnxiousMystic

Relationship education

How to Stop Thinking About Someone

You have probably tried to stop by deciding to, and it has not worked. That is not a failure of willpower. The thought is being fed, and the feeding is something you can change.

By The Anxious Mystic Editorial TeamPublished

Why you can't stop thinking about them

Not knowing keeps the thought alive. In a small study by Whitchurch, Wilson and Gilbert, women who did not know how much a man liked them thought about him more than women told he liked them a lot. It was 47 students, so we will not overstate it, but it matches what people describe: a clear yes or a clear no settles the mind, and a maybe does not.

Losing someone can make you want them more. A brain-imaging study by Fisher and colleagues scanned 15 people who had recently been rejected and were still intensely in love. Looking at a photo of the person activated regions linked to reward and craving. Fifteen people is a small sample, and a scan does not make heartbreak an addiction, but it fits the experience of wanting someone more once they are out of reach.

The thought gets attached to cues. Their name, a song, the walk home, the last minutes before sleep. Each time the thought turns up in the same place, the link gets stronger, until the place brings the thought without any help from you.

Checking works like a slot machine. Most checks of their profile or your messages give you nothing. Now and then one gives you something. Rewards that arrive unpredictably are the ones that keep a habit going longest.

When it has a name: limerence

In the 1970s the psychologist Dorothy Tennov coined a word for a state many people recognised but had no name for, and set it out in her 1979 book: limerence, an involuntary, consuming preoccupation with one person, driven by the hope that they feel the same. It is not a diagnosis. It is a useful description if most of these fit:

  • The thoughts arrive on their own: in meetings, in the shower, when you wake up.
  • Your mood depends on them. A reply lifts the day; a slow one sinks it.
  • You read meaning into small things: reply times, emoji, who they sat next to.
  • What you most want is to know whether they feel the same.
  • It has lasted months, sometimes with very little real contact.

If that sounds like you, start with what limerence is or work through the twelve questions in our limerence self-reflection. If it has lasted a few weeks and you can put it down on a busy day, it is more likely an ordinary crush; the difference is set out in limerence vs. crush.

Two other things can look similar. If the relationship was real and has ended, what you are going through may be grief, which runs a different course. If the thoughts are doubts about your own partner or relationship (are they right for me, do I really love them) and you feel driven to check your feelings or seek reassurance, the International OCD Foundation describes that pattern as relationship OCD, and it is treated differently.

Why pushing the thought away backfires

In the original “white bear” experiments, people asked not to think about a white bear for five minutes could not manage it, and afterwards they thought about the bear more than people who had been allowed to think about it from the start. Later researchers have questioned how strong that rebound is, so the honest summary is that forcing a thought out is unreliable, not that it always fails.

The same 1987 paper had a more useful finding that is rarely quoted: people given one specific thing to think about instead showed less of the rebound. That is why the steps below replace the thought with something concrete, and change your behaviour and surroundings, rather than asking you to empty your mind.

Seven steps that reduce it

In roughly the order that people manage to keep up. None of them needs the other person to do anything.

  1. Count it for one day. Each time the thought arrives, make a tally and write down what set it off: a song, a place, their name in a group chat, lying in bed. You are not trying to stop anything yet. Most people find the triggers are a short, repeating list, and that list tells you where to act.
  2. Cut what feeds it. Mute or archive the chat. Unfollow, or at least hide their stories. Take their profile off your quick-access list. Every check is a small, unpredictable reward, and unpredictable rewards are the hardest habits to break. If zero feels impossible, set a daily limit and lower it each week.
  3. Give the thinking a fixed time and place. Pick 20 to 30 minutes a day, in the same chair, at the same time. When the thought arrives outside that slot, note it in a word and tell yourself it has an appointment later. In a trial with 53 people who worried heavily, a daily 30-minute worry period in a fixed time and place reduced worry, anxiety and insomnia over two weeks. That study was about worry in general, not about a person, but the structure transfers.
  4. Have one specific replacement ready. Trying to think of nothing does not work. In the original thought-suppression experiments, people who were given one particular thing to think about instead showed less of the rebound. Decide in advance what yours is: a podcast episode, a walk route, a task you are halfway through. It needs to be concrete, not "something else".
  5. Turn a maybe into a known answer, where you can. Uncertainty keeps the thinking going. If there is a real question you could get answered, getting the answer usually helps more than months of guessing, even when the answer is no. If asking would open a new channel of contact rather than close a question, do not ask.
  6. Write down what actually happened, once. Two columns. Left: what they actually said or did, quoted. Right: what you concluded from it. The right column is usually much longer. Writing it down once gives you a record to check the story against, instead of replaying it from memory.
  7. Fill the time it was using. The thinking expands into empty hours and shrinks when your days are full of things that matter to you for their own sake. This is the least interesting step and often the one that does the most. The one published limerence treatment case included rebuilding activity alongside cutting rituals and questioning the thoughts.

For the full version of this approach, including a table of the habits that keep the loop going and what to do instead, see how to get over limerence. The two-column exercise is laid out as a daily practice in our journal for anxious attachment.

If you barely knew them, or never dated

People are often embarrassed by how hard it is to stop thinking about someone they only met a few times. It makes sense once you see where the thinking gets its material. With little real information, most of what you are attached to is your own picture of them, and that picture never disappoints you. More ordinary contact usually weakens it, because the real person keeps correcting the picture. Where more contact is not possible or not wise, the writing step above does some of the same work: it separates the few things you know from the many you have filled in.

If you can't avoid them

A coworker, a friend in your group, someone at your gym: most advice assumes you can disappear, and often you cannot. The aim then is to make contact ordinary and public. Keep conversations in the group rather than one to one, keep them about the task in hand, and stop saving private jokes and confided details, which are what the thinking feeds on.

If you are in a relationship and the thoughts are about someone else, read limerence while married or in a relationship before deciding anything. If the person is a friend and what you feel is not romantic, it has its own page: platonic limerence.

If this keeps happening

A pattern across several people is worth looking at

One episode can happen to anyone. If you find yourself here with a different person every year or two, the useful question is less about any one of them and more about what makes uncertain, unavailable people so hard to put down. Attachment research has a lot to say about that, which we cover in limerence and anxious attachment. If ADHD is part of your life, the hyperfocus side of it is covered in ADHD and limerence.

Two books worth reading

Tennov's Love and Limerence is the book that named the experience, and many readers say it is the first time they saw their own thinking described. Tom Bellamy's Smitten is the practical one. Both are reviewed on our books page.

Frequently asked questions

Why can't I stop thinking about someone I barely know?+
Because there is so little real information about them, your mind fills the gaps with a version of them that fits what you want. A person you know well keeps correcting the picture; a person you barely know cannot. The less contact there is, the more the thinking runs on imagination, which is why a few conversations can occupy months.
Is it normal to think about someone all the time?+
For a few weeks at the start of an attraction, yes. It becomes worth looking at when it has lasted months, when your mood rises and falls with their messages, or when it is costing you sleep, work or other relationships. That longer, involuntary pattern is what the word limerence describes.
Does no contact work?+
Reducing contact is the single change most likely to help, because each message, check or sighting restarts the thinking. Total no contact is not always possible with a coworker, a friend or a partner, and an absolute rule that fails in week one often ends in a binge of checking. A cap you lower each week usually holds better than a ban.
Does thinking about someone constantly mean I love them?+
Not necessarily. Constant thinking is a sign of intensity and uncertainty, not of love. Love usually includes knowing the person as they are, including their faults, and caring about their life apart from you. The differences are set out on our limerence vs. love page.
How long does it take to stop thinking about someone?+
There is no reliable research figure. Accounts agree on one point: continued contact and continued uncertainty extend it, and a clear answer, even an unwanted one, tends to shorten it.

When to get outside support

Consider a licensed mental-health professional if the thinking is affecting your sleep, work, eating, money or other relationships; if you are doing things you would not want described to someone you respect; if the thoughts feel unwanted and you do rituals to get rid of them; or if it has continued through several honest attempts to reduce it. If you may harm yourself or someone else, contact your local emergency or crisis service now.

Sources and evidence notes

Evidence checked September 28, 2026. There is almost no research on stopping thoughts about one particular person. Where we have used research on uncertainty, rejection, thought suppression and worry, we say so and give the size of each study.

  1. He Loves Me, He Loves Me Not: Uncertainty Can Increase Romantic Attraction

    Whitchurch, Wilson & Gilbert, Psychological Science (2011). A small laboratory study of 47 female undergraduates. Participants who did not know how much a man liked them thought about him more. One small study, cited for the mechanism, not as a law.

  2. Reward, addiction, and emotion regulation systems associated with rejection in love

    Fisher, Brown, Aron, Strong & Mashek, Journal of Neurophysiology (2010). Brain imaging of 15 people (10 women, 5 men) recently rejected by a partner and still intensely in love. Viewing the person's photo activated regions linked to reward, craving and emotion regulation. Fifteen people and one scan each: suggestive, not a diagnosis of addiction.

  3. Paradoxical effects of thought suppression

    Wegner, Schneider, Carter & White, Journal of Personality and Social Psychology (1987). The original "white bear" experiments. People told not to think of a white bear could not stop, and thought about it more afterwards. In the second experiment, people given one specific replacement thought showed less of the rebound.

  4. Reconsidering Thought Suppression and Ironic Processing

    Mamat, Levy & Bayley, Frontiers in Psychology (2024). Argues the rebound effect is more contested than popular writing suggests. We cite it to show the research is unsettled, not to recommend suppression.

  5. A preliminary investigation of stimulus control training for worry

    McGowan & Behar, Behavior Modification (2013). 53 people with high trait worry. Two weeks of a daily 30-minute worry period, in a fixed time and place, reduced worry, anxiety and insomnia more than the control condition. The study is about worry in general, not about a person; we use it as adjacent evidence.

  6. Treatment of Limerence Using a Cognitive Behavioral Approach: A Case Study

    Wyant, Journal of Patient Experience (2021). The only published treatment account of limerence we could find: one patient, who was also the author. Suggestive, not proof.

  7. Love and Limerence: The Experience of Being in Love

    Dorothy Tennov (official publisher page). The 1979 book in which Tennov set out the term limerence, which she had coined earlier in the 1970s. Based on questionnaires and interviews with hundreds of people about intense, involuntary romantic preoccupation.

  8. Relationship OCD Definition (ROCD)

    Doron & Derby, International OCD Foundation. Defines relationship OCD as obsessive-compulsive symptoms focused on intimate relationships, such as doubts about a partner or the relationship, with checking and reassurance-seeking as compulsions.